Digital Video Study

The Interactive Advertising Bureau (IAB) released an eye-opening study on the digital video viewing habits of American adults. The study revealed some interesting trends including: 1) digital video is now more popular than primetime TV among Internet viewers, 2) original digital video programming has increased about 7% so far this year and 3) there was an increase of 9% in median household income among this digital video audience since last year. But, Variety was quick to note that "even if the latest BuzzFeed or YouTube viral video attracts more individual viewers than, say, the most recent HBO "Game of Thrones" episode, that doesn't mean those views are in any way comparable in terms of dollar value." Read the full story and more on the report here.