YouTube Red's Performance

Midia Research published an article this week revealing some interesting insight into the performance of YouTube's premium SVOD service, YouTube Red, which launched very publicly late last year. According to a recent survey, about 66% of all consumers watch videos at least once a month on the site, and the current number of subscribers to the service is estimated to be around 2 million. This means that if YouTube has about 161 million freemium subscribers, YouTube Red has a conversion rate of about 1.24% - "which is "above the default levels for online monetization of digital audiences but only monetizing 10.3% of consumers who have expressed an interest in exclusive YouTube content." Read the full report on the performance of YouTube Red here.