Millennial Radio Habits

Nielsen recently released their fourth quarter Total Audience Report, which shed light on the different and evolving radio habits of US millennials. The report studied the habits of different sub-groups within the 18-34 crowd, splitting them into 3: Dependent Adults, On Their Own Millennials and Starting A Family Millennials. According to survey results, radio reaches about 90% of Dependent Adults, 89% of On Their Own Millennials and 92% of Starting A Family Millennials. And "Although Pop Contemporary Hit Radio is the No. 1 format for all three groups, other format preferences within these groups vary by life stage experience." Read more on the radio habits of millennials here.