Global Media + Entertainment Projections

PwC just release their annual Global Media + Entertainment outlook, which projects trends for music, radio and Internet advertising. According to the report, global entertainment and media spending is expected to grow from $603 billion (in 2015) to $720 billion by the year 2020. Other interesting projections included: subscriptions will account for 80% of recorded music revenue by 2020, mobile is expected to drive 49% of Internet ad revenue by 2020 (it currently drives about 35%), and "Internet advertising is set to surpass television in the global accounting in 2016." Check out a more in depth analysis of the results from the Global Media + Entertainment Outlook report here.