New Advertising Tactics

A shift in consumer behavior and media consumption has resulted in the rules of the advertising industry are being reworked, with interesting results. And the Wall Street Journal published a great article this week breaking down some of the new tactics being employed by today's modern advertisers, who are acutely aware of the increasingly difficult task of grabbing consumers' attention. According to the WSJ, brands have been testing out a number of new tactics, including "blurring the line between advertising and content, in the hopes of passing through the filter of what consumers actually see and read... and diving deeper into data and location targeting on the theory that consumers will embrace ads that they find relevant." Read more on the story, and check out some examples of companies experimenting with different ad strategies here.