US Adult Media Consumption

A new report out this week from Nielsen has revealed that US adults are consuming an hour more of media per day than they did last year. According to the Nielsen Q1 2016 Total Audience Report, the increased time amounts to about 10 hours and 39 minutes of media consumption per day. This extra hour spent on media is largely due to an increase in smartphone and tablet usage, which was enough to offset the continued decline in live TV usage. The report stated that "Live TV usage among U.S. adults is still declining, down three minutes from the first quarter 2015, but not as rapidly as in recent years." Read a full breakdown of the Total Audience Report here.