Millennials + Traditional Radio

The Music Business Association released a study this week confirming that younger millennials (ages 15-19) don't listen to radio nearly as much as older generations did, and are increasingly turning to streaming for their music needs. According to the study, on-demand streaming accounts for about 51% of millennials daily listening time, while radio only accounts for about 12%. It's important to note though that "Just because millennials have all but abandoned traditional radio, that doesn't mean the format is "dead," and in fact, radio is still doing alright, at least for the time being." An incredible 245 million people in the US (ages 12+) still tuned into traditional radio at least once in Q2 2015. Read more on the music habits of millennials here.