Social Video Ad Boost

Animoto released in interesting study this week which concluded that many US marketers are planning to increase the amount of money spent on social video ads over the next 12 months. According to the study, Facebook will be benefit the most from this predicted increase in content - followed by YouTube, Instagram and Twitter. According to eMarketer this is a shift in Facebook's favor, as a similar study done in 2015 had YouTube leading social video advertising dollars. Read more on the predicted increase in social video ad $, and how the "The increasing prevalence of video and video advertising on social platforms may reflect an increasing mix of audience growth, platform capabilities, and shifting viewing habits" here.