NBC/Snapchat Mini-Shows

This week NBC and Snapchat announced an expanded partnership, in which NBC will develop short-form mobile versions of several of their popular shows for Snapchat. Some of the shows involved include "Saturday Night Live", "The Voice" and "E! News" and the content featured on Snapchat will all be original - meaning no summary clips or repurposed TV content. According to sources, as part of their end of the deal "NBCUniversal says it will sell ad products that incorporate Snapchat's ads in its sponsorship, mobile and video offerings." Read more on NBC and Snapchat's partnership, and see some examples of how the two companies plans to execute this new content here.