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Apple Music/Cash Money Records Deal
August 17, 2016
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Apple Music made headlines this week when they signed a huge deal with Cash Money Records - the first of its kind for a music streaming service. No news on whether or not the deal includes any exclusivity guarantee, but Cash Money's (whose artists include Lil Wayne, Birdman and Nicki Minaj) first move with Apple Music will reportedly involve the creation of a documentary about Cash Money and Birdman, which will air exclusively on Apple Music. MBW speculates on two possible options for the deal: 1) "Apple paid out a weighty advance to Cash Money, at least some of which will be recouped from the label's future Apple Music/iTunes income" and 2) the two parties are co-creating content, whether music or video, which will remain exclusive to Apple." Read more on the story here.
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