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Nielsen Media Audience Infographic
September 9, 2016
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Nielsen recently put out an interesting infographic, which shows the total audience figures for different media outlets in an average month. The infographic shows that radio still has a steady audience share, with AM/FM radio landing a strong audience of about 263 million per month. Radio falls only second to TV, which sees a monthly audience of around 287 million (this # includes DVR and time-shifted viewing). The infographic also sheds light on audience numbers for mobile devices and terrestrial webcasting. Notably missing from the report was streaming audio, which “would offer a more complete picture of how well audio stacks up against the dominance of television.”
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