Snapchat's AR Play

Snapchat is the latest company to invest in augmented reality, with recent reports confirming that the popular messaging app is working on building out an AR device similar to Google Glass. Betting on this new disruptive technology is risky, but makes sense for the ever-evolving Snapchat - who is looking to remain on the cutting edge of new distribution models while continuing to develop features that appeal to its youth-centric audience. Read more here on Snapchat's foray into AR, and why the company is "looking to disrupt both itself and build a disruption-proof content monetization ecosystem."