Nielsen Launching Digital Content Ratings

As part of its total audience measurement rollout, Nielsen just announced that they will be launching digital content ratings this Friday. The new ratings metric will measure audiences across desktop and mobile devices for video, audio, text and more. Clients involved with the ratings include BuzzFeed, Vice, Mashable, PopSugar and Kik. According to AdWeek, "digital content ratings differ from the total content ratings, which are video-focused and contain "de-duplicated" numbers, revealing the total unduplicated audience by removing multiple viewers by the same person on different platforms." Read more on Nielsen's new digital content ratings here.