Mobile Music Streaming Market Projections

A new report released by Strategy Analytics this week has projected that streaming will dominate the global mobile music market by 2022. Right now streaming accounts for about 76% of the mobile music market, with that figure expected to grow to 95% within the next 6 years. Paid subscriptions will likely lead this growth, as well as ad-revenue and track downloads. According to Strategy Analytics, "On the demand-side the growth in mobile streaming is being driven by increasing consumer demand for anywhere and anytime access to tens of millions of tracks via streaming music services...Furthermore, the ability to store tracks for listening in offline mode has become an option that appeals to consumers in markets where networks may be patchy, or data cost high, or data allowance low".