Spotify Debuts Vertical Video Ads

This week Spotify debuted their first ever vertical video ads, through a new offering they are calling "branded moments". Free-tier users who view these 'branded moments' will be given 30 minutes of commercial free music streaming afterwards. According to Spotify, "the branded moments are based around six categories: chill time, workout, party, dinner, focus and sleep." Bacardi, Gatorade and Bose are a few of the brands testing out these new ads on Spotify, which is "catching up to the rest of the mobile industry with the vertical format." Read more on the new video ads and how they will look and work here.