AT&T/Time Warner Deal + Advertising

The recent confirmation of AT&T's purchase of Time Warner for a reported $85 billion dollars has a lot of people talking about the deal means for both companies, and the future of content. One major point that AT&T execs have tried to drive home is how the deal will allow the 2 companies to deliver new, innovative advertising tactics. Among other things, the merger will give them access to huge amounts of viewer data with content, which will give AT&T the ability to better target ads towards consumers. According to AT&T CEO Randall Stephenson, "When you combine Time Warner's content with our scale and distribution...[and] put that with our customer insights and the addressable advertising opportunities that flow from that, we think we build something here that's really special". Read more on the story here.