Teen Influencer YouTube Habits

Influenster (a network of "tastemaker consumers" who give opinions on products) recently did a survey of US internet users ages 14 to 51, to find out what kinds of videos they watched on YouTube. The study specifically targeted 'influencer users' for the study - who are heavy users of at least 2 social networks. The results revealed that 93% of users in the 14-18 age group, who they refer to as 'teen influencers', watch product reviews - and were more likely to view these reviews than any other type of video on YouTube. According to eMarketer, "In addition to reviews, haul videos (those that feature someone showing and describing products purchased during a recent shopping trip) and unboxing videos (those that feature users unwrapping new products from their packages) are very popular among teen influencers." Read more on the YouTube habits of 'teen influencers' here.