WeChat Launching Paid Content

This we WeChat announced the introduction of paid content for premium accounts. This means that premium users will now have the option to charge users to access select content on their accounts. This new feature will make monetization even easier for WeChat users, who currently only have the ability to monetize through advertising and its original content rewards function. The new paid content feature will also give 3rd party publishers more opportunity to monetize and will appeal to "news and media publishers that have been trying to pursue premium content models such as subscriptions." Read more here on the benefits of WeChat's new paid content feature, and how the "move also brings the opportunity to unlock new premium markets on messaging platforms".