Gen-Z's Digital Media Habits

Defy Media and Adweek released a study this week that delves into the digital media habits of Generation Z (anyone born between 1996-2010). Unlike millennials, Gen-Z teens have grown up in an entirely digital world, and have different social media habits and digital preferences that marketers are attempting to understand more fully. Some interesting stats from the report include: 50% of Gen-Z teens find YouTube essential (and nearly all of them use it), Gen-Z teens trust social media stars as much as they trust 'mainstream' celebrities, and Snapchat is their #1 platform for keeping up with friends. Check out the full results of the Defy Media/Adweek study on the digital media habits of Gen-Z here.