Fullscreen Updates Social Media Strategy

This week Fullscreen announced plans to shift their social media strategy from solely promoting shows to highlighting important issues. CEO George Stromopolous said in a statement that "Instead of promoting our shows and our app all the time, we're going to start creating some original video, art, photography, and written pieces about the things that affect your life". Each month Fullscreen will accomplish this goal by exploring a different theme, and will even invite users to submit their own contributions and help "shape the conversation". The first theme being explored by Fullscreen is 'non-conformity', and users of the platform have been invited to submit 500 words on what the theme means to them. Read more on Fullscreen's new social media strategy here.