Gen Z Brands/Platforms/Influencers

Adweek just published a pretty cool 'Gen Z Power List" which breaks down the most important brands, creators, content and platforms that teens love. This information is incredibly important across a number of different industries, because Gen Z includes more than 2 billion people worldwide who hold over $44 billion in annual purchasing power. Gen Z teens were brought up in an entirely digital world, which has shaped their relentless obsession with tech and social media. Not surprisingly, the top platforms used by Gen Z include Instagram, Snapchat and Musical.ly - as well as the lesser known Houseparty app. Preferred content gurus also included AwesomenessTV, Astronauts Wanted, Defy Media and Whistle Sports. Check out Adweek's full "cheat sheetof the top technology platforms, content creators, brands and celebrities to know" here.