Sports TV Viewers Skew Older

A very interesting study published by SportsBusiness Journal this week revealed that nearly all major sports have seen quick rise in average age of TV viewers over the past decade. The study focused on every major sports league (PGA, ATP, NASCAR, MLB, WTA, NFL, NHL, NBA, MLS), and looked at live, regular-season game coverage of major sports across both broadcast and cable television in 2000, 2006 and 2016. According to the report on the study "The trends show the challenges facing leagues as they try to attract a younger audience and ensure long-term viability, and they reflect the changes in consumption patterns as young people shift their attention to digital platforms." The only league which didn't show a jump on media viewer age was the WTA (Women's Tennis Association). Check out the full study by the SportsBusiness Journal, and read more on the interesting results here.