Global Ad Growth Slowing

The Wall Street Journal reported this week TV ad sales are expected to decline this year for the first time for the first time since 2009. The decline is a result of a slow in worldwide advertising revenue growth, which is projected to slow to 4.7% worldwide (down from 4.9% last year). According to the WSJ article, "Petering growth in the ad market more broadly, while minimal, is symbolic of a broader shift in how advertisers are allocating their spending, as well as some particular trends in the U.S." Most noteably, advertisers are shifting how they are budget their dollars, with a portion of funds normally allocated for TV going to digital media. Read more on global advertising growth trends here.