Dailymotion's New Video Strategy

Dailymotion finally revealed their re-branded video platform @ Cannes Lions this week, with a new curation/recommendation strategy. The new strategy will involve bringing in more original creators to the platform, and a new algorithm that will better determine viewer patterns and preferences. The revamped approach focused on four categories of video: new, sports, music and entertainment, and is open to all users using the platform. Forbes described Dailymotion's new approach to curation pretty succinctly: "Think of it as Netflix, as in the algorithm genius of precise recommendations, meets the nearlyno-holds barred world of YouTube videos, and you've got the re-branded Daily Motion." Read more on the story here.