Nielsen's Digital Content Ratings System

This week Nielsen updated its Digital Content Ratings system, which will now measure viewership on YouTube,Facebook, andHulu and give media publishers credit for content distributed onthese platforms. The ratings system had previously only provided ratings for viewership occurring on publishers' self-owned and operated properties. According to Nielsen, these updated ratings will allow "TV network and digital publishers to provide agencies and advertisers with a fuller picture of how people are consuming digital content across three of the world's biggest platforms." Read more on Nielsen's efforts to better measure digital content viewership here.