Snapchat User Engagement Growth

A lot of outlets have reported recently on Snapchat's slowed growth and loss of users to Instagram Stories - but, despite the competition, Snapchat has actually seen time spent on the app increase by about 20% in the past 6 months. So while Snap's user base is growing more slowly than expected, user engagement is still growing steadily and increased from 30.3 minutes per day in Q1 to 32.8 minutes per day. The numbers are even more interesting "If you look at users under 25 years old, they spend 42 minutes per day on the app, up from 33.4 minutes in Q4. That's nearly a 26 percent jump." Read more on Snapchat's user engagement, and what it means to advertisers here.