Apple Cancels Annual Music Festival

This week Apple announced that they have axed their annual Apple Music Festival. The festival, which has taken place at London's Roundhouse for the past 10 years, would run for a month at a time with concerts every night. Past performers included Adele, Oasis, Mumford & Sons, Paul Simon, Ed Sheeran, Coldplay, Lady Gaga, Arctic Monkeys and more. Analysts don't believe the cancellation of the festival means that Apple is moving away from live events, but more likely plan to focus more resources on one-off events and original content. MBW recalls that "The brand was recently a partner of shows by Haim and Skepta in London and Arcade Fire in Brooklyn and it had a heavy presence at SXSW in Texas earlier this year - where it backed shows from Lana Del Rey, Vince Staples and DJ Khaled." Read more on the story here.