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Today's Highlights From Music, Media + Tech - July 5, 2018
July 5, 2018
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- Netflix testing pricier tier.
Netflix is testing a new, pricier 'Ultra' subscription tier - Spotify overmarkets Drake album.
Spotify users push back at the over-the-top Drake promotion - The Guardian's Instagram video strategy.
The Guardian finds less polished video works better on Instagram Stories - Channel 4 testing AI-powered adtech.
Channel 4 to test AI-powered adtech that places ads within a show's context - How AT&T can push Time Warner content.
How AT&T could use Time Warner shows and movies to compete with Disney and Netflix - Why Verizon's go90 failed.
Where Verizon went wrong with go90
- Netflix testing pricier tier.
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