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Radio and Online News Usage Increases
October 13, 2009
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A new study by Opinion Research and online ad network ARAnet indicates that Americans are moving away from newspaper and televisions as sources for news and information in favor of online and radio. Although TV’s momentum in the study is negative, television remains the top source for news and information with most Americans. Here’s how the various media stacked up among the whole sample of 1000 respondents:
Medium
Top SourceÂ
ChangeÂ
Radio
19.4 %
+ 2.9 %
Online
14.6%
+ 1.9 %
Television
31.1 %
– 3.6 %
Newspapers
19.4 %
– 4.1 %
The data show a significant demographic gap as the youngest segment rated online as their #1 source.
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