-
More on the Dominance of Google Video
October 21, 2009
Have an opinion? Add your comment below. -
No matter how you slice it, comScore’s Video Metrix data shows that Google dominates online video viewing. Broken out by total video views, Google Sites have a 39.6 share, compared to 2.2% for the #2 provider, Microsoft. In terms of unique viewers, Google has a 75 share, while their average number of videos per user accounts for more than half of all videos viewed:
Content
ProviderUnique
Viewers (000)Avg. Videos
Per ViewerTotal Internet
161,109
157.4
Google Sites
121,393
82.8
Microsoft Sites
54,859
10.0
Yahoo! Sites
51,583
6.9
Fox Interactive Media
48,914
7.8
Viacom Digital
42,415
12.7
Hulu
38,513
12.7
CBS Interactive
35,688
4.7
Turner Network
28,151
10.6
AOL LLC
28,092
5.6
Facebook.com
24,229
4.1
-
-