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Top 10 Video Ad Networks
October 22, 2009
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Online video viewing is increasing by leaps and bounds. ComScore’s Video Metrix study for August indicates that a record 81.6% of the US online population viewed video online during the month and the average online viewer watched 9.7 hours of video over the net. With this kind of growth, video ad networks are taking on increased importance…and an increased share of the advertising market. The comScore study ranks the top 10 video ad nets by potential reach like this:
Ad Network
Unique
Viewers (000)Viewer
PenetrationTotal Internet : Total Audience
161,109
100.0
Tremor Media
68,010
42.2
YuMe Video Network
59,100
36.7
ScanScout Network
57,581
35.7
Broadband Enterprises Video Network
54,858
34.1
BrightRoll Video Network
53,369
33.1
Advertising.com Video Network
52,996
32.9
SpotXchange Video Ad Network
47,304
29.4
Break Media Video Ad Network
35,672
22.1
Digital Broadcasting Group (DBG)
26,537
16.5
TidalTV
21,101
13.1
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