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TV's Top Ad Revenue Generators
November 9, 2009
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AdAge has compiled a list of the most expensive TV shows to advertise on. Sunday night programs lead the way, with Sunday Night Football at the top of the pack. A 30-second spot on NBC's lone NFL game of the week costs just under $340,000. Here's a list of the top:
Show Network Night Cost of 30-Second Spot Sunday Night Football NBC Sunday $340,000 Grey's Anatomy ABC Thursday $240,000 Desperate Housewives ABC Sunday $229,000 Two and a Half Men CBS Monday $227,000 Family Guy FOX Sunday $215,000 The Simpsons FOX Sunday $202,000 CSI CBS Thursday $199,000 The Big Bang Theory CBS Monday $192,000 The Office NBC Thursday $191,000 Why does football have such a huge lead over Grey's Anatomy, the #2 show? As a live sporting event, it's considered relatively "DVR proof," creating a significant premium for its spots.
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