Shows with the Most DVR Viewing

Overall, the Big Four TV networks are seeing a 10% increase in TV viewing when DVR viewing within the first three days of broadcast are added to live viewing. But these increases vary widely from show to show. Here are some of the shows with the largest gains from "Live" to "Live +3":

Not every show has been helped by DVRs. NBC's Jay Leno Show, which airs at 10PM every weeknight, has seen a decline in viewing when +3 viewing is factored in. This is because the number of people watching it "live" on DVRs (and skipping the commercials as they do so) is greater than the number of people who watch over the next 3 days.