Music Videos Tops In YouTube Revenue

One big reason that YouTube is getting in bed with the major labels with their Vevo project is

that music video is the #1 revenue category for YouTube according to TubeMogul. 5 of the top 6 monetized views (videos with ads in them) on YouTube are from record labels. The top 2 revenue generating labels are Universal and Sony BMG. Universal sits on top with an average of about 3.94% of YouTube's daily monetized views.

YouTube has a diverse selection of content producers, but Universal and Sony BMG are the only companies that generate more than 1% of YouTube's daily revenue. Following those two, 3 of the next 4 biggest revenue generators are labels. Here are the top 6:

• Universal
• Sony BMG
• Hollywood Records
• EMI
• Machinima