Week of August 31, 2009

The New Fall Season on CBS

Friday, September 4, 2009

Today we continue our series on the Big 4 TV network schedules with a look at the roll out dates for new and returning programs on CBS:

Survivor: Samoa: Thursday, Sept. 17, 8 p.m. ET (18th edition premiere)

How I Met Your Mother: Monday, Sept. 21, 8 p.m. ET (5th season premiere)

Accidentally on Purpose: Monday, Sept. 21, 8:30 p.m. ET (new)

Two and a Half Men: Monday, Sept. 21, 9 p.m. ET (7th season premiere)

The Big Bang Theory: Monday, Sept. 21, 9:30 p.m. ET (3rd season premiere)

CSI: Miami: Monday, Sept. 21, 10 p.m. ET (8th season premiere)

NCIS: Tuesday, Sept. 22, 8 p.m. ET (7th season premiere)

NCIS: Los Angeles: Tuesday, Sept. 22, 9 p.m. ET (new)

The Good Wife: Tuesday, Sept. 22, 10 p.m. ET (new)

The New Adventures of Old Christine: Wednesday, Sept. 23, 8 p.m. ET (5th season

premiere)

Gary Unmarried: Wednesday, Sept. 23, 8:30 p.m. ET (2nd season premiere)

Criminal Minds: Wednesday, Sept. 23, 9 p.m. ET (5th season premiere)

CSI: NY: Wednesday, Sept. 23, 10 p.m. ET (6th season premiere)

CSI: Thursday, Sept. 24: Thursday, Sept. 24: 9 p.m. ET (10th season premiere)

The Mentalist: Thursday, Sept. 24: Thursday, Sept. 24: 10 p.m. ET (2nd season premiere)

Ghost Whisperer: Friday, Sept. 25, 8 p.m. ET (5th season premiere)

Medium: Friday, Sept. 25, 9 p.m. ET (6th season premiere, new network)

Numbers: Friday, Sept. 25, 10 p.m. ET (56h season premiere)

48 Hours Mystery: Saturday, Sept. 26, 10 p.m. ET

60 Minutes: Sunday, Sept. 27, 7 p.m. ET (42nd season premiere)

The Amazing Race: Sunday, Sept. 27, 8 p.m. ET (15th edition premiere, two hours)

Cold Case: Sunday, Sept. 27, 10 p.m. ET (7th season premiere)

NBC's Fall TV Schedule

Thursday, September 3, 2009

September traditionally means the start of the new fall season of TV shows. Even though some networks, especially on cable, have started to debut show in the summer, and other shows are launched in January, September is still the beginning of the new TV year. We're continuing our series on the debut dates for new and returning shows on the big 4 networks. Today we look at NBC's schedule:

Sunday Night Football (Chicago Bears at Green Bay Packers): Sunday, Sept. 13, 8:15 p.m. ET

The Jay Leno Show: Monday, Sept. 14, 10 p.m. ET (series premiere, every weeknight)

The Biggest Loser: Tuesday, Sept. 15, 8 p.m. ET (two hours)

Saturday Night Live Weekend Thursday Update: Thursday, Sept. 17, 8 p.m. ET

Parks and Recreations: Thursday, Sept. 17, 8:30 p.m. ET

The Office: Thursday, Sept. 17, 9 p.m. ET

Community: Thursday, Sept. 17, 9:30 p.m. ET (series premiere)

Heroes: Monday, Sept. 21, 8 p.m. ET (new time, two hours)

Parenthood: Wednesday, Sept. 23, 8 p.m. ET (series premiere)

Law & Order: SVU: Wednesday, Sept. 23, 9 p.m. ET (new day and time)

Law & Order: Friday, Sept. 25, 8 p.m. ET (new day and time)

Southland: Friday, Sept. 25, 9 p.m. ET (new time)

Dateline: Saturday, Sept. 26, 8 p.m. ET

Trauma: Monday, Sept. 28, 9 p.m. ET (series premiere)

Community: Thursday, Oct. 8, 8 p.m. ET (new time period)

Get Ready for the New Fall Season

Wednesday, September 2, 2009

Now that September is here, the new fall season of TV shows is just around the corner. After a tough summer for TV ratings, the networks are hoping that new episodes of old favorites and a handful of new shows will kick-start the Nielsen numbers. With that in mind, we'll list the launch dates for all key shows on each of the big 4 networks, starting with Fox:

Cops: Saturday, Sept. 12, 8 p.m. ET

America's Most Wanted: Saturday, Sept. 12, 9 p.m. ET

So You Think You Can Dance: Wednesday, Sept. 16, 8 p.m. ET

Glee: Wednesday, Sept. 16, 9 p.m. ET (new)

Bones: Thursday, Sept. 17, 8 p.m. ET

Fringe: Thursday, Sept. 17, 9 p.m. ET

Brothers: Friday, Sept. 18, 8 p.m. ET (new)

'Til Death: Friday, Sept. 18, 8:30 p.m. ET

Dollhouse: Friday, Sept. 18, 9 p.m. ET

House: Monday, Sept. 21, 8 p.m. ET (two hours)

The Simpsons: Sunday, Sept. 27, 8 p.m. ET

The Cleveland Show: Sunday, Sept. 27, 8:30 p.m. ET (new)

Family Guy: Sunday, Sept. 27, 9 p.m. ET

American Dad: Sunday, Sept. 27, 9:30 p.m. ET

Lie To Me: Monday, Sept. 28, 9 p.m. ET

Many Popular YouTube Clips Still Lack Ads

Tuesday, September 1, 2009

Google doesn't release financial figures for YouTube, but others have tracked its performance as closely as possible from outside. The Wall Street Journal <http://mediamemo.allthingsd.com/20090812/youtubes-most-popular-clips-still-mostly-ad-free/> reports that video tracking service TubeMogul has been monitoring the monetization of the most popular videos. TubeMogul categorized the top 100 most-viewed videos into the following 4 categories:

• Partner/Professional 36.3%
• Pirated 31.3%
• User generated 23.1%
• Ads 4.5%

Then they analyzed the number of each that contained paid ads. According to Tube Mogul, all of the partner/professional clips have ads, as do a small percentage of the UGC videos. The total comes out to just 36.7% of the most popular videos have been monetized. Presumably, that figure falls dramatically the further down the tail you go.

Newspapers On the Web

Monday, August 31, 2009

The Newspaper Association of America <http://www.naa.org/PressCenter/SearchPressReleases/2009/NEWSPAPER-WEB-SITES-ATTRACT-MORE-THAN-70-MILLION-VISITORS.aspx> recently reported that newspaper websites attracted 36% of all Internet users in June 2009, proving again that the news is more important than ever, even if the traditional newspaper business model is dying. Clearly, the newspaper brands are strong and vital, while their balance sheets continue to hemorrhage red ink. The site stats for the papers included a total of more than 3.5 billion pageviews and the fact that users returned an average of 8 times during the month.

On the other hand, Nielsen data from May of this year showed that the average time spent on newspaper sites went down for 17 of the top 30 papers, as compared with May 2008. According to The Business Insider <http://www.businessinsider.com/chart-of-the-day-time-spent-on-newspaper-websites-2009-6> , the Wall Street Journal showed the biggest decline among the top 4 sites.