Hulu Users Are Engaged

Hulu was one of the unqualified media success stories of 2009. The site, boosted in part by an ad campaign that debuted during the Superbowl broadcast, helped take the TV-viewing site mainstream. However, the site's phenomenal growth has been based more on repeat visits than on unique visitors.

Hulu has an impressive 40 million unique visitors each month, but that figure has barely changed since March. However, according to comScore <http://www.businessinsider.com/chart-of-the-day-hulus-total-video-views-vs-unique-viewers-2010-1?utm_source=Triggermail&utm_medium=email&utm_campaign=SAI%20Chart%20Of%20The%20Day%2C%20Wednesday%201%2F06%2F10> , the number of videos viewed per visitor has exploded, having nearly tripled since March. The chart below shows just how fast the site has grown: