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iPad's Presence Already Being Felt
February 8, 2010
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There are many opinions about Apple's new iPad and how revolutionary (or merely innovative) it will be. However, its impact is already being felt in one important area, e-books. As we discussed in our initial review of the device, an important category for the iPad will be the world of e-readers. Apple is not only attempting to create a better user reading experience, Apple is trying to reinvent the business model for e-books, just as it did for digital music.
Weeks before any of the iPad devices will reach consumers' hands, it appears that the proposed Apple pricing model for selling e-books is on the verge of becoming the new market standard. The irony is that Apple's digital music model was precisely the one-size-fits-all model that it's trying to supplant in the world of e-books.
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