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Vodafone Boosts Mobile Music
February 15, 2010
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Vodafone, the European mobile carrier, announced during the recent Midem conference that they now have 450,000 mobile music subscribers across the continent. Vodafone offers numerous packages to access its 2,000,000-song library. The company expects to increase that to 6,000,000 tracks by the end of this year.
In 2009 Vodafone finalized DRM-free deals with all four major music labels, positioning it for further growth this year. Business was especially robust in December as Vodafone added 100,000 subscribers.
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