New Record for Online Advertising

All forms of advertising have been hammered by the recession, but online is the first medium to see a recovery. Online set a new record in the 4th quarter, reaching $6.3 billion, and most analysts expect to see a bigger boom in the 1st quarter of this year. The top category for online continues to be search, which accounting for 47% of the spending (or $2.96 billion). Display was second with 23% ($1.5 billion). According to the IAB <http://www.businessinsider.com/chart-of-the-day-online-advertising-is-back-2010-4?utm_source=Triggermail&utm_medium=email&utm_campaign=SAI_COTD_040710#ixzz0kS6pl04Y> , even with the robust 4th quarter, online advertising dropped by 4.3% for the entire year, another indicator of how deep the recession has been for advertising.