Facebook Leads in another Category

ComScore's figures <http://www.businessinsider.com/chart-of-the-day-us-display-ad-impressions-2010-5?utm_source=Triggermail&utm_medium=email&utm_campaign=SAI_COTD_051210> for the first quarter of this year shows that Facebook is now the #1 publisher of display ads in the US. The top social network took the top spot from Yahoo in terms of the number of ad impressions. In fact, for the first quarter it wasn't even close, as Facebook generated close to 180 billion impressions, while Yahoo generated about 130 billion. However, Yahoo still leads in terms of total revenue.

Among the major players, Facebook showed an impressive upward spike in the number of impressions. Microsoft was flat for the first quarter, while the other 3, Yahoo, AOL and Fox all saw their number of impressions drop in the first quarter.