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Big Q1 for Online Ad Revenue
June 15, 2010
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According to the Internet Advertising Bureau (IAB <http://www.iab.net/about_the_iab/recent_press_releases/press_release_archive/press_release/pr-051310> ) and Price Waterhouse Cooper, the first quarter for 2010 was the best Q1 ever for online advertising. The online market generated $5.9 in that period, up 7.5% over Q1 in 2009. However, it's not the biggest quarter ever for online advertising. The first part of 2010 ranks as the 4th best ever, trailing Q4 2009, Q4 2008 and Q4 2007. The fourth quarters, due to holiday spending, are always the largest periods for online ad spending. The fourth quarter 2009 set the record with more than $6.2 billion in online ad revenue.
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