Print vs. Online

PricewaterhouseCooper <http://www.pwc.com/gx/en/global-entertainment-media-outlook> s' "Global Entertainment and Media Outlook" forecast for 2010-2014 predicts that online ad revenue will surpass newspaper's by 2014. Perhaps the only surprise in this prediction is that it will still take a few years for online to overtake print. Of course, newspapers, in particular, have held a preeminent position in advertising since the dawn of the advertising age.

Online growth is expected to come from all sectors of online, including the digital assets of traditional media companies. And mobile is expected to be the biggest driving force in online's increase in the near future.