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Social Nets Impact on Ad Pricing
August 5, 2010
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AdAge recently analyzed <http://adage.com/digital/article?article_id=144884> the effect of social networks on online advertising models and the results show a dramatic dampening effect. Their analysis shows that ads on social networks, primarily Facebook and MySpace, depress online CPMs by as much as 18%. Here are the relevant numbers from the study of add rates from May 2009 to May 2010:
Category CPM All Online $2.43 Social Networks $0.56 All Online Without Social Networks $2.99 -
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