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Size Matters
August 24, 2010
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ESPN has analyzed the data from mobile viewing of its World Cup coverage and found that the larger the mobile screen, the longer viewers watched. Sifting through data from MobiTV <http://www.prnewswire.com/news-releases/mobitv-inc-confirms-size-does-matter-100432114.html> , here are the figures on the average time viewed by mobile screen size:
- 5 inch screen - 118.2 average minutes viewed
- 4 inch screen - 102.2 average minutes viewed
- 3 inch screen - 67.4 average minutes viewed
- 2 inch screen - 61.1 average minutes viewed
In addition to screen size, the data showed that weekday viewing was higher than weekends, and that the top markets for viewing of the World Cup were Los Angeles, New York, Chicago and San Francisco.
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