Online TV Viewing Doubles

While conflicting data about subscription TV services has surfaced over the last few weeks, no one is challenging the claims that online TV viewing is increasing rapidly. A survey by Altman Vilandrie & Company and Peanut Labs <http://www.altvil.com> says that the number of people watching broadcast TV programming online has doubled in the last year.

It should come as no surprise that age has a lot to do with how much of your TV viewing is done online. 16% of 18-34 year olds say they watch full episodes online on a daily basis. Only 6% of those over 35 do so. The same trend holds for mobile viewing: 13% of 18-34's watch on a daily basis, up from 5% a year ago. Finally, the young demo is the one most likely to cancel other TV services to go strictly online. 3% of the 18-34's surveyed said they had already done so; 25% have "seriously considered" it.