Music Rules iTunes

Music is still the driving force behind Apple's iTunes. It's been a long time since that was all that iTunes sold, but music continues to be the #1 item. According to NPD Group <http://www.npd.com/press/releases/press_100831.html> , 56% of iTunes users say they use the store exclusively to purchase music and not, movies, TV shows or apps.

Downloading apps was a primary focus of NPD's study. Their results show that virtually all iPhone, iPad and iPod Touch owners have downloaded free apps, but 82% of them have also purchased music from iTunes. Also, 69% of the owners of those devices who have never purchased an App, said they would consider doing so