Googling Google's Ad Clients

AdAge <http://adage.com/digital/article?article_id=145720> has acquired documents that provide a window into Google's advertising business. The magazine released information about Google's ad sales for the month of June. They said that, while the list isn't a comprehensive list of Google's advertisers, much of the data they do have has been verified by others. The #1 advertiser for June? AT&T, which spent $8.08 million to promote the iPhone.

Among the other big spenders in June was BP, which spent $3.59 million with Google. This, of course, came at the same time that BP was running a large scale TV campaign to talk about its clean-up efforts in the Gulf. That compares with an average of just $57,000 per month spent by BP in search ads prior to the crisis.