Ad Spending Up in First Half of 2010

Ad spending in the US increased by 5.9% in the first half of this year, according to a survey by Kantor Media. Total ad spending reached $63.57 billion. Spending in the second quarter was up 5.4% compared to Q2 in 2009. TV accounted for the biggest share of the increase, while local newspapers continued its slide.

Here are the figures for the first half for various media categories:

• Spot TV +25.1%
• National radio +16.8%
• Cable TV +8.8%
• Network TV +7.2%
• National newspaper +7.1%
• Online display +5.3%
• Local radio +4.2%
• Local newspaper -4.6%