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Week of January 27, 2006
January 27, 2006
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AOL Plans Major Social Networking Push
Monday, January 23, 2006
Paidcontent.org outlines the upcoming efforts by AOL to integrate their Instant Messenger program with their community content to create a social networking platform. There is no doubt that AOL has to assets to do this, but will it be enough to overtake the hot upstarts like Myspace and Facebook?
Perhaps a better question is how come radio isn't working toward a social networking solution?
Behavioral Advertising Most Effective
Tuesday, January 24, 2006 It may come as no surprise since the study was sponsored by a behavioral targeted advertising firm, but Next Century Media released results from their advertising study which showed that ads targeted behaviorally generated 17% "looks" than contextual advertising. Contextual advertising looks at the content at what you are viewing, and then offers up similar ads (e.g. NFL gear on an ESPN football page). Behavioral advertising looks at what you are doing online and then uses your behavior to serve up ads (if you were earlier on a site looking at digital cameras, ads on subsequent pages you visit will include ads on cameras and accessories).
Long Form Video On Cell Phones
Wednesday, January 25, 2006 Via Moconews.net: One of the interesting things to come out of the NATPE Mobile Conference was the amount of discussion involving the viability of long-form video on cell phones. Sprint's John Burriss took the "Why not try it approach" when discussing the viability of movies on cell phones (which Sprint has offered since last year): "We're trying not to answer our own questions… If the cost isn't too high, and our partners are willing, let's try it out."Dan Cohen, Sr. VP/ Buena Vista Television took the "long tail" approach: "I'm going to find out if there is an audience; if it's small but passionate and there's ancillary revenue, we'll be there."
"March Madness Is Our Live 8"
Thursday, January 26, 2006
That's what Larry Kramer told the NATPE conference. Kramer, the president of CBS Digital, will provide all of the NCAA basketball tournament games streamed online with ad support. Kramer called the move "daunting," based on the amount of traffic that CBS expects to receive with the webcasts.
BBC Chairman Michael Grade Gets It
Friday, January 27, 2006
NATPE keynoter Grade stated: "I am as sure as I can be that on demand is the future. ... On demand is coming and it will change everything. All the technology needed for on demand already exists." It doesn't get much more obvious than that, does it?
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