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Foursquare 5X Facebook
October 20, 2010
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Foursquare has become the dominant player in location-based services, this despite the fact that many other social networking sites (Facebook) and apps with social services (Yelp) have added check-ins, like Foursquare and others. And while the growth in Foursquare's traffic has slowed, there are signs that it still dominates in its segment, even with the increased competition.
Recently, businessinsider.com <http://www.businessinsider.com/chart-of-the-day-foursquare-vs-facebook-places-2010-10> has been conducting its own local survey and has found that Foursquare leads Facebook in check-ins by a 5:1 margin. Businessinsider.com has been tracking 3 popular locations in Manhattan over a period of week and Foursquare has held a huge margin in check-ins at each location every week that they tracked. While an analysis of a handful of locations doesn't tell the whole story, considering Facebook's much larger user base, Foursquare has clearly established itself as force to be reckoned with.
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